The Lovers Rum is a premium signature blend, embodying adventure, creativity, and passion, with a unique Tarot card label that reflects its intricate flavor profile and cultural storytelling.
The Lovers card symbolizes union, harmony, and choices driven by love and passion. Just as The Lovers Rum embodies creativity and adventure, the card speaks to the power of meaningful connections, the blending of two forces to create something greater, and the passion that fuels both relationships and life’s pursuits. It invites reflection on the choices we make from the heart, mirroring the careful blending of flavors and stories in every bottle.
The Lovers Rum is a unique blend of five rums from the Caribbean and Latin America, offering a harmonious bouquet of floral and fruity notes, complemented by subtle hints of vanilla.
This special blend gradually reveals its depth, starting with a concentration of fruit flavors and evolving into rich notes of toasted nuts and caramel-coated nuts, balanced by peppercorn spice, cinnamon, passion fruit, and citrus. The finish is sweet with vanilla and mellow oak, leaving a lingering fruitiness on the palate for a truly satisfying experience.
Welcome to “Behind the Label: Lovers Rum.” Just like a love story, every element on our bottle is crafted with care and meaning. Each symbol represents passion, adventure, and the essence of Lovers Rum.
Click on the red dots to uncover the hidden stories and inspiration that bring the design of Lovers Rum to life.
Her name, as a homage to my mother.
In ancient and modern cultures the snake has many meanings. Here it represents The Guardian, Fertility and Divinity (fortune-telling)
The perfect cocktail, and the inspiration for The Lovers Rum. The ultimate test for any good rum is its taste inside a Daiquiri.
The Tiger represents India, where one of the founders is from, and the nickname for a very important person on this project. It’s also the symbolism of courage, dignity, glory, strength and overcoming obstacles.
The Lovers (VI) is the sixth Major Arcana card in most traditional Tarot decks.
Our rum’s name is taken from The Lovers Tarot card. The origins of this blend are from Latin American and Caribbean rums
Flamingos symbolise beauty, balance and grace. They also represent confidence and individuality. All these characteristics are embodied in this rum.
referring to sugar cane, as it is the key ingredient used in the production of rum. Without sugar cane, it would not be possible to make rum.
The pineapple is a tropical fruit that has been synonymous with hospitality. It was previously considered a luxury item and was exhibited as a symbol of riches and the host's readiness to share it with visitors.
The hot air balloon symbolises the spirit of adventure since it represents exploration, discovery, and sharing experiences. It's also connects with the idea of taking rum along for the voyage by air and sea.
We want to have the same rum throughout the world, avoiding restrictions, so its strength is consistent at 43%.
Each Tarot card when upright has a positive meaning. For The Lovers it’s Falling in Love, Commitment, Choices, Balance, Faith, and Harmony.
When a card is reversed the meaning can have a negative connotation: Separation, Difficulty, Imbalance, Challenge, and Conflict. However, even when reversed The Lovers is a powerfully positive omen, for all relationships in your life. We feel that our first blend perfectly reflects a symmetry in the meaning of this card.
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