Our Tarot card series of rums blends culture, passion, and creativity into unique flavors, each bottle telling its own story through distinctive labels.
Welcome to “Behind the Label: Lovers Rum.” Just like a love story, every element on our bottle is crafted with care and meaning. Each symbol represents passion, adventure, and the essence of Lovers Rum.
Click on the red dots to uncover the hidden stories and inspiration that bring the design of Lovers Rum to life.
Her name, as a homage to my mother.
In ancient and modern cultures the snake has many meanings. Here it represents The Guardian, Fertility and Divinity (fortune-telling)
The perfect cocktail, and the inspiration for The Lovers Rum. The ultimate test for any good rum is its taste inside a Daiquiri.
The Tiger represents India, where one of the founders is from, and the nickname for a very important person on this project. It’s also the symbolism of courage, dignity, glory, strength and overcoming obstacles.
The Lovers (VI) is the sixth Major Arcana card in most traditional Tarot decks.
Our rum’s name is taken from The Lovers Tarot card. The origins of this blend are from Latin American and Caribbean rums
Flamingos symbolise beauty, balance and grace. They also represent confidence and individuality. All these characteristics are embodied in this rum.
referring to sugar cane, as it is the key ingredient used in the production of rum. Without sugar cane, it would not be possible to make rum.
The pineapple is a tropical fruit that has been synonymous with hospitality. It was previously considered a luxury item and was exhibited as a symbol of riches and the host's readiness to share it with visitors.
The hot air balloon symbolises the spirit of adventure since it represents exploration, discovery, and sharing experiences. It's also connects with the idea of taking rum along for the voyage by air and sea.
We want to have the same rum throughout the world, avoiding restrictions, so its strength is consistent at 43%.
Each Tarot card when upright has a positive meaning. For The Lovers it’s Falling in Love, Commitment, Choices, Balance, Faith, and Harmony.
When a card is reversed the meaning can have a negative connotation: Separation, Difficulty, Imbalance, Challenge, and Conflict. However, even when reversed The Lovers is a powerfully positive omen, for all relationships in your life. We feel that our first blend perfectly reflects a symmetry in the meaning of this card.
Welcome to “Behind the Label: La Forza Rum.” Much like the great artists of history, every detail on our bottle tells a story. Each symbol carries a special meaning, capturing the essence and bold spirit of our rum.
Click on the BLUE dots to reveal the hidden messages and inspiration infused into La Forza Rum’s design.
Representative for being in control and disciplined especially in times
of great adversities.
The lion is a symbol of courage, passion and desire. As well represent the British rum style, which is the majority
of the rums in the blend
The artist's initials who illustrated the label can be found on the belt links.
The hand gesture that blesses the liquid.
The infinity symbol represents the idea of something without an end or beginning, suggesting continuity or perpetuity.
Representing the connection with The Lovers Rum.
Atlas, the Greek god of endurance and strength, is recognized for carrying the heavenly globe on his shoulders for all eternity, signifying his enduring strength.
Victoria Amazonica, Guyana’s National Flower represents the Guyananian rum in the blend.
When a card is reversed the meaning can have a negative connotation: Deception, Adversity, Shame, Weakness, Intolerance
La Forza (VIII) is the eight Major Arcana card in most traditional Tarot decks.
La Forza meaning in Italian "Strength", which is the eight card in the tarot deck.
The National Flower of Barbados, here is, representing Barbados Rum in the blend.
The hummingbird represents an ancient symbol of joy and happiness, here is, representing Jamaica Rum.
referring to sugar cane, as it is the key ingredient used in the production of rum. Without sugar cane, it would not be possible to make rum.
Each Tarot card when upright has a positive meaning. For La Forza it’s Fortitude, Patience, Character, Integrity, Fortuity, Optimism
Welcome to “Behind the Label: The Stellar Rum.” Just like the master painters of the past, every image on our bottle tells a story. Each symbol holds a unique meaning, reflecting the spirit of our rum.
Click on the green stars to uncover the hidden messages and inspiration woven into Stellar Rum’s design.
symbolises a delicate balance, indicating her ability to connect with her inner self and the cosmos.
signifies the association with La Forza Rum
The link with to The Lovers Rum.
is recognised as the national
animal of Eswatini
Stellar represents Star
Serves as an ancient symbol of joy and happiness, representing Jamaica Rum.
associated with the Egyptian God Thoth, symbolises wisdom, magic, writing, and insight.
emphasises the vital role of sugar cane in rum production..
Embodies strength to endure challenges and a connection to La Reunion Island.
Symbolises the flow of life
Each Tarot card when upright has a positive meaning. For The Stellar it’s renewed hope and faith
When a card is reversed the meaning can have a negative connotation: lost faith, hope, feeling overwhelmed by life’s challenges
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